Guy Powell: 6 books

How to Improve the Return on Your Social Marketing Investment This book more than adequately covers this increasingly important topic, as social media begins to take its rightful place on the center stage of not just marketing but a number of business disciplines. ROI of Social Media is an...

Welcome to The Seventh Ghost Story MEGAPACK®! Once more we have a wide-ranging assortment of supernatural fiction, with setting across the world -- Europe, the Americas, Asia -- and across the centuries. You will note that we have a larger than normal number of "Anonymous" stories. No, the authors weren't...

Ancient human groups in the Eastern Woodlands of North America were long viewed as homogeneous and stable hunter-gatherers, changing little until the late prehistoric period when Mesoamerican influences were thought to have stimulated important economic and social developments. The authors in this...

Marketing should be as simple as putting money into the marketing side of the machine and watching revenue spurt out the other side. But if your brand isn’t what you’d like it to be, if your consumer’s purchase cycle is complex or long lasting, or if your products and services don’t lend themselves...

This book uncovers the components of driving increased marketing effectiveness and can be applied to just about every industry and marketing challenge. It demystifies how marketers can significantly improve their measurement and management infrastructure in order to improve their return on marketing...

In the essay and especially in poetry the cat has become a favourite subject, but in fiction it must be admitted that he lags considerably behind the dog. The reasons for this apparently arbitrary preference on the part of authors are perfectly easy to explain. The instinctive acts of the dog, who is...