Grant Mccracken: 4 books

Book cover of Chief Culture Officer

Chief Culture Officer

How to Create a Living, Breathing Corporation

by Grant McCracken
Language: English
Release Date: November 10, 2009

Levi-Strauss, the jeans and apparel maker, missed out on the hip-hop trend. They didn’t realize that those kids in baggy jeans represented a whole new—and lucrative—market opportunity, one they could have seen coming if they had but been paying attention to the shape of American culture. Levi...
Book cover of Culturematic

Culturematic

How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football . . . Will Help You Create and Execute Breakthrough Ideas

by Grant McCracken
Language: English
Release Date: April 24, 2012

Welcome to Culturematic: How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football, Burning Man, the Ford Fiesta Movement, Rube Goldberg, NFL Films, Wordle, Two and a Half Men, a 10,000-Year Symphony, and ROFLCom Memes Will Help You Create and Execute Breakthrough Ideas A Culturematic...
Book cover of The Long Interview
by Dr. Grant McCracken
Language: English
Release Date: September 1, 1988

The Long Interview provides a systematic guide to the theory and methods of the long qualitative interview or intensive interviewing. It gives a clear explanation of one of the most powerful tools of the qualitative researcher. The volume begins with a general overview of the character and purpose...
Book cover of L'ho sposato, lettore mio
by Tessa Hadley, Sarah Hall, Helen Dunmore
Language: Italian
Release Date: April 21, 2016

Per quale ragione «L’ho sposato, lettore mio» è una delle frasi più celebri e citate della letteratura inglese? La risposta, tutt’altro che ovvia, risiede nel capolavoro da cui è tratta: Jane Eyre (1847), la storia di un’orfana che, grazie alla sola intelligenza e caparbietà, riesce a...
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