Creating Stakeholder Value and Competitive Advantage
by
Grahame R. Dowling
Language: English
Release Date: April 22, 2016
Core strategies for creating a corporate reputation that will provide a competitive advantage in the marketplace: a back-to-basics approach.
What does a company have to do to be admired and respected? Why does Apple have a better reputation than, say, Samsung? In Winning the Reputation Game,...