From Behavior to Action, from Action to Agency
by
Gordon R. Foxall
Language: English
Release Date: October 11, 2016
Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today’s consumer. Confronted by competing brands and products, services, and e-tailed opportunities that are but a click away, how does the consumer choose...