Godfrey Parkin: 3 books

The force of the internet and the power of online consumers have dramatically altered the face of todays business world. Understanding and using this resource to its best advantage is essential to the success of every business. Digital Marketing: Strategies for Online Success clarifies the complex subject...

The force of the internet and the power of online consumers have dramatically altered the face of today's business world. Understanding and using this resource to its best advantage is essential to the success of every business. "Digital Marketing: Strategies for Online Success" clarifies the complex...

The internet is rapidly transforming the South African business landscape. For the first time the consumer has a voice; small businesses can run rings around large corporations; local consumers are buying internationally; and local businesses are selling globally. This creates massive opportunities...