Gerard J Tellis: 2 books
Unrelenting Innovation
How to Create a Culture for Market Dominance
Language: English
Release Date: December 5, 2012
The hands-on guide for fostering relentless innovation within your company
Gerard Tellis, a noted expert on innovation, advertising, and global markets, makes the compelling case that the culture of a firm is the crucial driver of an organization's innovativeness. In this groundbreaking book...
Effective Advertising
Understanding When, How, and Why Advertising Works
Language: English
Release Date: November 20, 2003
Understanding Effective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. In particular, it summarizes what we know today on when, how, and why advertising works. The primary focus of the book is on the instantaneous...