Frederick Newell: 1 book
Why CRM Doesn't Work
How to Win by Letting Customers Manange the Relationship
Language: English
Release Date: May 21, 2010
CRM was supposed to help businesses better understand their customers and increase efficiency. Yet most companies are not getting the return they expected. Is it possible to make customers happy and, at the same time, improve ROI? Is there a practical, affordable way to get customers to say what they...
