How Net Promoter Companies Thrive in a Customer-Driven World
by
Fred Reichheld
Language: English
Release Date: September 20, 2011
In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company’s future: Would you recommend us to a friend?” By asking customers this question, you identify detractors, who sully your firm’s reputation and readily switch...