Francis J Gouillart: 1 book
The Power of Co-Creation
Build It with Them to Boost Growth, Productivity, and Profits
Language: English
Release Date: October 5, 2010
Apple embraced co-creation to enhance the speed and scope of its innovation, generatÂing over $1 billion for its App-Store partner-developers in two years, even as it overtook Microsoft in market value. Starbucks launched its online platform MyStarbucksIdea.com to tap into ideas from customers and...
