Farhat Yusuf: 2 books

*This is the book that market strategists have been waiting for to position themselves in global markets and take advantage of the opportunities that demographic bonuses and deficits offer to them and their products. It is also a book for teachers and students of consumer behaviour to grasp the importance...

This book provides an up-to-date overview of demographic analysis and methods, including recent developments in demography. Concepts and methods, from the nature of demographic information through data collection and the basics of statistical measures and on to demographic analysis itself are succinctly...