Esteve Calzada: 2 books
Show Me the Money!
Cómo conseguir dinero a través del marketing deportivo
Language: Spanish
Release Date: July 21, 2012
Show Me the Money! es un manual de marketing deportivo que a través del mundo
del fútbol --y extrapolable a otros deportes-- descubre cómo conseguir dinero
para un club, un torneo, una federación o incluso un deportista a nivel
individual.
Mediante la utilización de un estilo directo y...
Show Me the Money!
How to Make Money through Sports Marketing
Language: English
Release Date: October 10, 2013
How do football clubs make their money? How do clubs become global brands, and their stars recognised throughout the world? Show Me The Money is a fascinating sports marketing handbook that uses football to show how money can be made by a club, a tournament, a federation or individual athlete.
Author...