Erdener Kaynak: 36 books
Globalization and East Asia
Opportunities and Challenges
Language: English
Release Date: June 3, 2014
Learn to apply the strategies used in East Asia’s phenomenal economic expansion
The phenomenal economic growth of many countries in East Asia has no historic parallel. Globalization and East Asia: Opportunities and Challenges examines different aspects of the economic performance of the region...
International Business Expansion Into Less-Developed Countries
The International Finance Corporation and Its Operations
Language: English
Release Date: January 11, 2013
For the first time, here is the complete history of the International Finance Corporation (IFC). In the fifty years since the end of World War II, the world of development finance has grown rapidly. One of the many financial institutions which cropped up to help war-torn countries with their reconstruction...
Multinational Strategic Management
An Integrative Entrepreneurial Context-Specific Process
Language: English
Release Date: February 25, 2014
Build the skills needed to compete in the highly competitive global business environment!
This incisive book is a comprehensive introduction to contemporary multinational strategic leadership and management. A vital guide to business policy, Multinational Strategic Management: An Integrative...
Globalization of Business
Practice and Theory
Language: English
Release Date: August 15, 2000
Create a successful strategy for competition in the global marketplace!
Globalization of Business: Practice and Theory will give executives and business students a current, in-depth look at ways to become globally competitive in today's complex market. This essential guide offers you insight into issues every global businessperson needs to
Market Evolution in Developing Countries
The Unfolding of the Indian Market
Language: English
Release Date: October 12, 2012
Markets in Third World countries are growing rapidly and in the next several decades will offer tremendous business opportunities. Firms aspiring to be a part of this growth must establish their presence in these markets today or lose the opportunity forever. Market Evolution in Developing Countries...
by Erdener Kaynak
Language: English
Release Date: September 13, 2013
Language: English
Release Date: September 13, 2013
First Published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.
by Erdener Kaynak, Muzaffer Uysal
Language: English
Release Date: November 12, 2012
Language: English
Release Date: November 12, 2012
Global Tourist Behavior contains travel and marketing research that explores the integral global nature of tourism. The globalization of tourism has resulted in more culturally diverse travelers with different preferences, motivations, expectations, and needs, while at the same time worldwide movements...
International Marketing
Sociopolitical and Behavioral Aspects
Language: English
Release Date: March 25, 1991
Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful volume focuses on four of the most significant forces with which companies must deal on an international level--macro international marketing issues, sociopolitical int
Marketing Issues in Western Europe
Changes and Developments
Language: English
Release Date: November 12, 2012
Be prepared for the differences in marketing across European borders!
Europe is not a uniform market. Each country is comprised of differing marketing systems of varying importance. Marketing Issues in Western Europe: Changes and Developments clears the fog from marketing practices and strategic...
Globalization of Consumer Markets
Structures and Strategies
Language: English
Release Date: February 4, 2014
The concepts, strategic frameworks, and cases in Globalization of Consumer Markets provide managers of global firms with new ideas for growth and keep them current with state-of-the-art global marketing strategies and management tools. With an increased understanding of the structure of today’s...
An International Accounting Practice Set
The Karissa Jean's Simulation
Language: English
Release Date: August 27, 2013
In An International Accounting Practice Set, the only currently available simulation for international accounting, business and accounting students assume the role of a newly-hired employee in the international accounting department of Karissa Jean's, an international distributor of men's and women's...
by Erdener Kaynak, Gopalkrishnan R Iyer, Lance A Masters
Language: English
Release Date: April 8, 2014
Language: English
Release Date: April 8, 2014
Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS is a collection of conceptual and empirical articles on the developments of markets, marketing orientation, and marketing strategy in the transition economies of Eastern and Central Europe, the Baltic States, and the...
Industrial Products
A Guide to the International Marketing Economics Model
Language: English
Release Date: November 12, 2012
Author Jansson merges different perspectives and ideas into a powerful theory on international marketing of industrial products, mainly modern approaches from marketing, organization theory, and institutional economic theory. He combines micro and macro approaches, which is rarely done in marketing...
The Global Enterprise
Entrepreneurship and Value Creation
Language: English
Release Date: April 15, 2013
Practical insights on the role of the entrepreneur in the global business context
Entrepreneurial ideas that look great on the drawing board can turn out to be deal breakers when introduced in real markets, even when they’ve been put through the toughest business modeling tests. The Global...