Elmo Roper: 1 book
Personal Influence
The Part Played by People in the Flow of Mass Communications
Language: English
Release Date: July 12, 2017
First published in 1955, "Personal Influence" reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret,...
