Elmer Wheeler: 9 books

Originally published in 1947, this is the Second Edition of “Elmer Wheeler’s Tested Public Speaking” (1939). Brought up to date, it incorporates revised material based on Wheeler’s further vast experience acquired in the course of giving 2,798 additional speeches since the publication of the...

If you want to improve your present selling ability.....If you need a “brushing up job,” after the past few non-selling years.....Or if you are in another business and feel you want to enter selling..... Then this is the course for you! Read on! If you abhor “long courses” that...

About ten years ago, a newspaper man developed an idea for increasing sales through a more effective use of words. Now, Elmer Wheeler, its originator, has put into this new book the fundamental principles responsible for his success and has adapted them to help you meet those many personal situations...

More Than 2,000 Successful Selling Pitches to Command Instant Attention and Buying Action From the man who sold the sizzle instead of the steak—whose best-selling books have made history both in selling and in publishing—here are the many new practical applications of his magic formula...

This book describes the simple but effective methods that Elmer Wheeler has used in making two sales grow where only one grew before. The author is sales consultant for scores of prominent firms. He has tested thousands of word-combinations and selling points on millions of customers at the...

EVERYONE HAS A PLIMSOLL MARK The white line you see on cargo ships and many ocean liners is called the Plimsoll Mark and tells when the ship is being overloaded. If a load is too heavy, it causes the ship to sink past its white line, and that ship is in a dangerous state. People have...

To understand advertising, you need to understand salesmanship. Both are filled with mis-steps, gimmicks, and frauds. Advertising is widely understood to be “Salesmanship in Print.” Understanding what makes a successful salesman then gives you the basics of what will make successful...

This is Elmer’s newest book. It is his best yet. It will bring you up to date on all the methods, techniques and strategy used, not only in America to win friends, but from around the world. He constantly brings out methods used worldwide to make friends. He has discovered many ways to get...

Where and Why The Fat Boy’s Book was written... Sitting quietly at Chambers of Commerce luncheons and banquets, waiting my turn on the lecture platform, gave me the idea of the need for a Fat Boy’s Book. I began to observe around me the hodge-podge collection of “banker’s shapes,”...