Ellen Gunning: 3 books

'If I was down to my last dollar, I’d spend it on public relations.' – Bill Gates PR techniques can be used by businesses of all sizes. In Ten Red-Hot Tips well-known PR guru Ellen Gunning reveals the top ten most important types of PR for small to medium-sized businesses. Ellen cuts through...

Presents & positions the strategic roles and functions of Public Relations within general Marketing and Business objectives Illustrates new examples, case studies, quotations, and current trends from established practices in Ireland Introduces all specialist areas of PR such as sponsorship, corporate...

Now in its third edition, this core textbook provides students with a highly engaging and accessible introduction to the world of PR, covering diverse topics such as event planning, press releases, crisis management, ethics, managing your own PR agency and how to use social media effectively. The...