E E Marino: 4 books

Book cover of Love On the Rocks
by E.E. Marino
Language: English
Release Date: September 5, 2016

Sergeant Aaron Samuels is a soldier returning to Long Island for a fresh start after more than a decade in the service. After the horrors of war and the loss of a friend, he’s left with demons that make adjusting to civilian life almost impossible. He lucks out and lands a job bouncing at Gypsy's...
Book cover of 品牌物理學:科技力量與消費模式背後隱而未現的行銷科學
by 亞倫•凱勒(Aaron Keller),蕾妮•馬里諾(Renée Marino),丹•華萊士(Dan Wallace)
Language: Chinese
Release Date: December 26, 2017

“這就像史蒂芬‧霍金碰上珍‧古德般── 透過科學與人文,再由物理看到人類學,開創了美麗又迷人的品牌化旅程。” 近代商業史上,最賺錢的無形資產‧其幕後操作原理,首次完整揭露! ◤3個系統模型╳4項品牌要素╳5種感官資料╳8大指標流程=自然科學+社會科學的完美平衡 ♦品牌為何能成功流傳:完整剖析人類大腦內部運作邏輯 ♦用科技作主軸的品牌:社交網絡是如何對認知造成影響 ♦以品牌進行數據分析:探究人類心智、行為,乃至靈魂 ♦藉由人與人間的互動:替新創品牌找到進入市場的機會 ♦透過人性化真實體驗:為既有品牌尋求管理與生存之道 ◎用科學拆解「品牌」的核心價值 本書彙整出3個與品牌相關的理論模型,其中關鍵的「雅各階梯」是作為「以物理學解釋品牌效應」的主框架。於品牌設計、行銷和廣告、以及市場品牌評估產業耕耘多年的三位作者,透過「雅各階梯」定義「品牌的產生」所需經過的歷程: ①各種形式的「信號」→②為人類「感官」所接受→③在適當的「時刻」發生作用→④在大眾的腦海中產生固著的「記憶」→⑤進而與瀰漫在空間中的「能量」相互作用→⑥這些交互作用中,若干被提取進行「銷售」→⑦因此創造出「利潤」→⑧在最後一個階段,品牌的「價值」於焉形成。 本書依循上述八大指標流程分章論述。使看似複雜的「品牌學」可簡潔優雅地被理解;並經得起「定性定量」的科學性探討,本書的初始設定為: 先假設空間、時間、能量、物體(大眾)為定項; 而為了產生「品牌」,從一開始「信號」就必須服膺「熱力學定律」進行傳送與擴散。 以物理學的角度,來看「品牌」和「大眾」如何在「時間」、「空間」場域中相互碰撞,並產生依存關係;而在日常生活中,則可藉由持續觀察現實中發生的事件,反推出「品牌」的定律:例如街上到處跑的可口可樂貨櫃車,如何於每個人腦中產生作用,勾起想喝上一口特定品牌冰涼飲品的欲望?正如同科學家用哈伯望遠鏡觀測數千光年外,星系所發出的可見/不可見光譜般;在地球上的我們並無法真正「看到」,卻可以透過理論計算,繪製出壯麗的星雲圖景! 如此一來,既然品牌運作的方式可以依理論建構、測量,也就代表可以據此管理;至此,品牌學才能真正邁入可測量、可驗證、可重複的科學領域! ▍要貼近現實...
Book cover of La cucina piacentina

La cucina piacentina

Storia e ricette

by Andrea Sinigaglia e Marino Marini
Language: Italian
Release Date: December 30, 2016

La cucina piacentina è cucina ricca e antica. Sono secoli che a Piacenza si mangiano cose buone, come quel “tortello del Petrarca” offerto al grande poeta nel 1351. Il cardinale Alberoni, alla corte di Spagna, se ne faceva un vanto, e spesso omaggiava i nobili con i prodotti della sua terra di...
Book cover of Screening the Nonhuman

Screening the Nonhuman

Representations of Animal Others in the Media

by Joseph Anderton, Michael Atkinson, Fernando Pagnoni Berns
Language: English
Release Date: April 27, 2016

Screening the Nonhuman draws connections between how animals represented on screen translate into reality. In doing so, the book demonstrates that consuming media is not a neutral act but rather a political one. The images humans consume have real world consequences for how animals are treated as...
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