Drew Eric Whitman: 2 books

Book cover of BrainScripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers
by Drew Eric Whitman
Language: English
Release Date: October 3, 2014

The newest, most successful strategies for landing the sale—based on the latest discoveries in neuroscience and consumer psychology BrainScripts for Sales Success explains consumer psychology to teach you how to personalize and enhance an approach and use basic, primal responses that are...
Book cover of Ca$hvertising

Ca$hvertising

How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone

by Drew Eric Whitman
Language: English
Release Date: November 15, 2008

Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You? FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail. FACT! Captions under photos get 200 percent greater readership than...
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