Douglas Holt: 1 book
Cultural Strategy:Using Innovative Ideologies to Build Breakthrough Brands
Using Innovative Ideologies to Build Breakthrough Brands
Language: English
Release Date: October 28, 2010
Market innovation has long been dominated by the worldview of engineers and economists: build a better mousetrap and the world will take notice. But there's another important way to build new businesses: with innovative ideologies rather than innovative mousetraps. Consider Coca-Cola, Nike, Jack Daniel's,...
