Donald P Roy: 1 book
by Donald P. Roy, Kenneth E. Clow, Michael J. Fetchko
Language: English
Release Date: October 9, 2018
Language: English
Release Date: October 9, 2018
Highly practical and engaging, Sports Marketing equips students with the skills, techniques, and tools they need to be successful marketers in any sporting environment.
The book combines scholarly theory with the perspectives of those who have been actively involved in the sports business....
