Donald Baack: 2 books

No one can resist a love letter Love letters are largely a lost and forgotten art. Not long ago suitors used the written word to work magic, and people were swept off their feet by a sweet, sincere note. How to Write a Love Letter teaches us, once again, how to reinvent this most meaningful...

At your fingertips-find advertising terms and concepts quickly and easily in this A-Z reference guide! As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in a particular way and have specific meanings...