David Hessekiel: 1 book
Good Works!
Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line
Language: English
Release Date: May 22, 2012
Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how!
Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate...
