David Greatbatch: 2 books

Book cover of Using Conversation Analysis for Business and Management Students
by Timothy Clark, David Greatbatch
Language: English
Release Date: November 6, 2017

In Using Conversation Analysis, David Greatbatch and Timothy Clark introduce the key elements of conversation analysis, an increasingly prominent form of business research analysis, which involves analysing audio and visual recordings of naturally occurring talk-in-interaction such as television speeches...
Book cover of Management Speak

Management Speak

Why We Listen to What Management Gurus Tell Us

by David Greatbatch, Timothy Clark
Language: English
Release Date: November 14, 2005

Based on primary research into the public lectures of management gurus, this fascinating new volume analyzes how such gurus disseminate their ideas, values and visions on the international management lecture circuit. Adopting a novel conceptual/theoretical perspective, it brings together insights...
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