David Bruce: 329 books

GET THE RESULTS YOU WANT IN INNOVATION. FAST.   Companies that innovate successfully get six key things right – planning, pipeline, process, platform, people and performance. If you want to seek out new commercial opportunities and develop new and better ways of doing things, then...

Companies that innovate successfully get six key things right. These are planning, pipeline, process, platform, people, and performance, and you need to get them right too. This book gives you a practical framework that will help you seek out new commercial opportunities and develop new and better...

Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers...

Get the tools you need for effective market research-including Internet surveys! The Marketing Research Guide: Second Edition is the newest edition of the Haworth marketing research classic that now includes Internet sources of data, Internet surveys, and an added advanced statistical analysis...

A survey of the last 100 years of science fiction, with representative stories and illuminating essays by the top writers, poets, and scholars, from Edgar Rice Burroughs and Samuel Butler to Robert A. Heinlein and and Jack Vance, from E.E. "Doc" Smith and Clifford D. Simak to Ted Chiang and Charles Stross-- and everyone in between. More than one million words of classic fiction and essays!

In Teaching America, more than 20 leading thinkers sound the alarm over a crisis in citizenship—and lay out a powerful agenda for reform. The book’s unprecedented roster of authors includes Justice Sandra Day O’Connor, Senator Jon Kyl, Senator Bob Graham, Secretary Rod Paige, Alan Dershowitz,...

The Technology of Property Rights combines the understanding of institutions and institutional change with a discussion of the latest technologies and their influence on the measurement and monitoring of property rights. The contributors analyze specific applications for fisheries, whales, water quality,...

For those ready to participate in making transformative changes, Transforming Undergraduate Education provides evidence and case studies that suggest how steps can be taken and progress made. For those who are currently leading their campuses through a change in culture, this book offers support and...

Scholars from psychology, neuroscience, economics, animal behavior, and evolution describe the latest research on the causes and consequences of overconsumption. Our drive to consume—our desire for food, clothing, smart phones, and megahomes—evolved from our ancestors' drive to survive....

The last decade has seen a revolution in global energy. First, we saw explosive growth in demand from Asia's rising powers, which fueled fears about scarcity and conflict. But we've also seen an American revolution in technology and markets, resulting in a dramatic increase in sup-ply. This is strengthening...

Transform Big Data into Insight "In this book, some of Oracle's best engineers and architects explain how you can make use of big data. They'll tell you how you can integrate your existing Oracle solutions with big data systems, using each where appropriate and moving data between them as needed."...

Step-by-step guidelines for successful marketing management! Designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also a valuable resource for anyone trying to market a product or service. This volume integrates understandable marketing concepts...

The newest CampCon Anthology!  From a magician trying to prove his worth to rootless space denizen; to women with Grand Purpose; and engineered creatures who just want to live a normal life; these tales will engage your heart as well as your imagination as you consider what may come next... Another fantastic read for lovers of diverse fiction and strange stories.

What's better than beer? More beer! In ages past, the greatest anthology ever to be drunkenly conceived next to a campfire burst forth onto the genre fiction scene by storm. Now, just as the hangover has begun to settle and the coffee has begun to kick in, the time for the Hair of the Dog is upon...