Dante Garcia: 2 books

This novel tells the story of a pilgrim, who decides to leave behind the obstacles of his routine life in order to set out on “The Way”. On the trail along the Iberian Peninsula in Spain, he comes across many people and situations that leave their mark on him, all providing new life meaning through...

A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services. Contrary to the assumptions of economists, consumers are not always rational actors who make decisions in their own best interests....