Daniel S Mason: 1 book

Book cover of Brand Platform in the Professional Sport Industry

Brand Platform in the Professional Sport Industry

Sustaining Growth through Innovation

by Jingxuan Zheng, Daniel S. Mason
Language: English
Release Date: May 17, 2018

This book examines how the emergence of new media brings brought challenges to the North American sport industry, discussing challenges in terms of a shift from an information economy to an attention economy perspective. Historically, the arrival of new forms of media, including radio and television,...
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