Daniel Mcdowell: 2 books
Brother, Can You Spare a Billion?
The United States, the IMF, and the International Lender of Last Resort
Language: English
Release Date: November 1, 2016
Conventional wisdom says that the International Monetary Fund (IMF) functions as the de facto international lender of last resort (ILLR) for the global financial system. However, that premise is incomplete. Brother, Can You Spare a Billion? explores how the U.S. has for decades regularly complemented...
Integrated Marketing Communication
Creating Spaces for Engagement
Language: English
Release Date: September 22, 2016
Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. Integrated Marketing Communication: Creating Spaces for Engagement explores how IMC...