Cor Molenaar: 4 books
Shopping 3.0
Shopping, the Internet or Both?
Language: English
Release Date: April 1, 2016
Retailers are in difficult times. The recession, global competition, government regulation and the growth of the Internet mean that costs are rising but margins are increasingly squeezed. Cor Molenaar's Shopping 3.0 offers an engaging, convincing and well-researched manifesto for the future of retailing;...
e-Marketing
Applications of Information Technology and the Internet within Marketing
Language: English
Release Date: July 3, 2013
Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. A paradigm shift has occurred which will forever change the way marketers and marketing managers work. This doesn’t mean, however, that ‘old’ marketing tools are no...
The End of Shops
Social Buying and the Battle for the Customer
Language: English
Release Date: March 23, 2016
Shops are facing tough times: recession, local legislation, parking problems, competition from the internet and the strong position of suppliers. Buying on the Internet 24/7 has become a real alternative to the local shop with its rigid opening hours and limited choice. So is there still a future...
Why Customers Would Rather Have a Smartphone than a Car
Relationship Retailing as an Opportunity
Language: English
Release Date: March 3, 2016
Why Customers Would Rather Have a Smartphone than a Car explores some of the fundamental changes in consumer behaviour: Why do we buy less in shops and more on the internet? Why do we spend more on gadgets, smartphones and apps and not more on food, holidays or clothing? Why do most business people...