Christopher Miles: 9 books

This book critically examines the rhetoric surrounding current trends in the adoption of tropes of interactivity in marketing communication. Concepts such as viral advertising, customer-generated content, brand communities and the whole panoply of Web 2.0-mediated marketing technologies all have their...

Marketing, Rhetoric and Control investigates the tensions that surround the place of persuasion (and, more broadly, control) in marketing. Persuasion has variously been seen as an embarrassment to the discipline, a target for anti-marketing sentiment, the source of marketing’s value in the modern...

Today’s highly industrialized and technologically controlled global food systems dominate our lives, shaping our access and attitudes towards food and deeply influencing and defining our identities. At the same time, these food systems are profoundly and destructively impacting the health of the...

An encouraging gift book that reinforces the Wesleyan DNA of being passionate and purposeful in ministry with children. It uses John Wesley’s instructions to Methodist preachers found in the “Large Minutes” as an outline of what he expected Methodists to do for kids: Teach Them Intentionally Know...

We are proud to present the People of Color Take over FSI Special Issue! Edited by Nisi Shawl Fiction 'What Futures' by Su-Yee Lin 'Shadow Animals' by Stephen Graham Jones 'Darkout' by E. Lily Yu 'The Executioner' by Jennifer Marie Brissett 'I Understand' by Jermaine McGill 'Walking Round Money' by...

One of the unique features of the Georgia coast today is its thorough conservation. At first glance, it seems to be a place where nature reigns. But another distinctive feature of the coast is its deep and diverse human history. Indeed, few places that seem so natural hide so much human history. In...

Exam Board: OCR Level: GCSE Subject: Economics First Teaching: September 2017 First Exam: June 2019 Build students' knowledge of economics and understanding of its impact beyond the classroom with this new textbook, produced by the leading Economics publisher and OCR's publishing partner. -...

From President Truman's use of a domestic propaganda agency to Ronald Reagan's handling of the Soviet Union during his 1984 reelection campaign, the American political system has consistently exerted a profound effect on the country's foreign policies. Americans may cling to the belief that "politics...

Since 1975, when the University of Oklahoma faculty created their review course for second-year medical students, the Oklahoma Notes have been among the most trusted and widely used reviews for the National Boards. Each Oklahoma Notes book presents the core information of one segment of the medical...