Christopher Ireland: 2 books

Book cover of China's New Culture of Cool

China's New Culture of Cool

Understanding the world's fastest-growing market

by Cynthia Chan, LiAnne Yu, Christopher Ireland
Language: English
Release Date: August 18, 2006

When China opened its borders to travelers and its economy to international trade, businesses all over the world took note. With well over one billion people, it represented a huge potential marketplace for goods and services. Huge as it is, however, China is not a monolithic culture. Though deeply rooted...
Book cover of Rise of the DEO

Rise of the DEO

Leadership by Design

by Maria Giudice, Christopher Ireland
Language: English
Release Date: October 4, 2013

The majority of companies, their employees and their leaders navigate a space where competitors appear overnight, customers demand innovations monthly, business plans rarely last a full year and career ladders have been replaced by trampolines. This environment of constant change will only accelerate...
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