Chester Dawson: 1 book
Lexus
The Relentless Pursuit
Language: English
Release Date: June 3, 2011
A behind-the-scenes look at Lexus’s surprising twenty-year success story—in a revised new edition
In the 1980s, German brands BMW and Mercedes-Benz dominated the luxury car market and had little reason to fear competition from Japan. But in 1989, Toyota entered the market with the Lexus...
