The Rise of the Conscious Corporation
by
Andrew Benett, Ann O'Reilly, Cavas Gobhai
Language: English
Release Date: September 15, 2009
In order to satisfy the heightened demands of today's more powerful consumer, corporations from Wal-Mart to GE are undergoing an evolutionary transformation in the way they do business--from their operations and strategies to their relationships with customers and communities. In this timely book,...