Catharine Findiesen Hays: 1 book

Book cover of Beyond Advertising

Beyond Advertising

Creating Value Through All Customer Touchpoints

by Yoram (Jerry) Wind, Catharine Findiesen Hays
Language: English
Release Date: February 5, 2016

The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today’s unprecedented speed and scope of technological change? Beyond Advertising provides a...
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