Carolyn M Vella: 2 books

Book cover of Competitive Intelligence Rescue: Getting It Right
by Carolyn M. Vella, John J. McGonagle
Language: English
Release Date: July 20, 2017

A powerful "how-to-do-it-better" book, this is the first guidebook on competitive intelligence that uses case studies to provide behind-the-scenes insights into how professionals improve competitive intelligence processes. • Provides readers with practical tools and strategies to...
Book cover of Proactive Intelligence

Proactive Intelligence

The Successful Executive's Guide to Intelligence

by John J. McGonagle, Carolyn M. Vella
Language: English
Release Date: February 10, 2012

Traditionally, tapping into the power of competitive intelligence (CI) meant investing in the development of an internal CI unit or hiring outside consultants who specialized in CI.  Proactive Intelligence: The Successful Executive's Guide to Intelligence offers an alternative: learn how to do it...
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