Carl Solberg: 2 books

“Dirtier than the dogs of Constantinople.” “Waves of human scum thrown upon our beaches by other countries.” Such was the vitriolic abuse directed against immigrant groups in Chile and Argentina early in the twentieth century. Yet only twenty-five years earlier, immigrants had encountered...

Expanding an organisation internationally presents both opportunities and challenges as marketing departments seek to understand different buying behaviours, power relations, preferences, loyalties and norms. International Marketing offers a uniquely adaptable strategy framework for firms of all sizes...