C Hopkins: 27 books
Ma vie dans la publicité
Les Confessions de Claude C. Hopkins
Language: French
Release Date: December 1, 2017
Claude Hopkins est un des grands noms de la publicité. Il a transformé ce qui n'était que de la réclame en un outil essentiel au commerce.
Vénéré par tous les grands publicitaires, dont David Ogilvy, Claude C. Hopkins est considéré comme le père du copywriting moderne. Ses techniques...
The Spiritual Science of Emma Curtis Hopkins
12 Lessons to a New Transcendent You
Language: English
Release Date: October 1, 2013
Delve deep into the eternal truths behind “teacher of teachers” Emma Curtis Hopkins’ ideas in this guide to harnessing your inner power to gain a greater understanding of the spiritual world around you.
Learn 12 Simple Steps to a Better Life
Committed to educating and helping others,...
by Claude C. Hopkins
Language: English
Release Date: January 28, 2019
Language: English
Release Date: January 28, 2019
My Life in Advertisng:
This book is not written as a personal history, but as a business story. I have tried to avoid trivialities and to confine myself to matters of instructive interest. The chief object behind every episode is to offer helpful suggestions to those who will follow me. And...
by Claude C. Hopkins
Language: English
Release Date: March 6, 2017
Language: English
Release Date: March 6, 2017
Scientific Advertising by Claude C. Hopkins Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Discover his fixed principles and basic fundamentals that still prevail today.
Scientific Advertising with The Psychology of Advertising
based on the works of Claude Hopkins and Walter D. Scott
Language: English
Release Date: January 5, 2013
Two Marketing references you can bet your next promotion on.
"Scientific Advertising" by Claude Hopkins was originally written in 1923 and is considered by many to be the greatest book on advertising ever written.
"The Psychology of Advertising" by Walter D. Scott...
The Origin of the Logic of Symbolic Mathematics
Edmund Husserl and Jacob Klein
Language: English
Release Date: September 7, 2011
Burt C. Hopkins presents the first in-depth study of the work of Edmund Husserl and Jacob Klein on the philosophical foundations of the logic of modern symbolic mathematics. Accounts of the philosophical origins of formalized concepts—especially mathematical concepts and the process of mathematical...
by Nicolas Darvas, Walter Bagehot, Claude C. Hopkins
Language: English
Release Date: November 16, 2016
Language: English
Release Date: November 16, 2016
To make and invest money, one must understand how the financial systems work. These eight landmark books will give you that understanding and help you on your way to success and prosperity. These books have stood the test of time. Their authors have a deep understanding of the subject matter. Here...
by Claude C. Hopkins
Language: French
Release Date: November 5, 2013
Language: French
Release Date: November 5, 2013
«Nul ne devrait avoir le droit de faire quoi que ce soit dans la publicité avant d’avoir lu ce livre au moins sept fois. Il m’a véritablement changé la vie.»
David Ogilvy
Un ouvrage classique sur la publicité. En fait un des ouvrages les plus importants sur la publicité. Pourquoi...
by Claude C. Hopkins
Language: English
Release Date: March 27, 2014
Language: English
Release Date: March 27, 2014
The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have been proved and established. We know what is...
37 Simple Ways To Build Your List
Grab This Handbook And Boost Your Profits Through List Building And Learn The Superb List Building Secrets, List Building Tips, How To Build A Mailing List With This List Building Guide
Language: English
Release Date: September 12, 2012
One of the biggest problems I see newsletter and ezine publishers having online is that they write about subjects no one in their market is interested in. They just write about whatever they think people want to know about without doing any of the research, which is a huge no no.
Another...
Power Electronics Handbook
Devices, Circuits and Applications
Language: English
Release Date: July 19, 2010
Power electronics, which is a rapidly growing area in terms of research and applications, uses modern electronics technology to convert electric power from one form to another, such as ac-dc, dc-dc, dc-ac, and ac-ac with a variable output magnitude and frequency. Power electronics has many applications...
Between Movement and Establishment
Organizations Advocating for Youth
Language: English
Release Date: April 9, 2009
This pathbreaking book examines the strategies, successes, and challenges of youth advocacy organizations, highlighting the importance of local contexts for these efforts. Working between social movements and the political establishment, these organizations occupy a special niche in American politics...
The Watchmakers's and jeweler's Hand-Book
A Concise yet Comprehensive Treatise on the "Secrets of the Trade" - A Work of Rare Practical Value to Watchmakers, Jewelers, Silversmiths, Gold and Silver-Platers, Etc
Language: English
Release Date: August 25, 2017
This vintage book contains a reference book of recipes and processes commonly used by watchmakers, jewellers, silversmiths, etc. Although old, much of the information contained within this volume is timeless and will be of considerable utility to modern craftsmen and enthusiasts. Contents include:...
by Claude C. Hopkins
Language: English
Release Date: January 28, 2019
Language: English
Release Date: January 28, 2019
Advertising is utterly unprofitable, and I could prove it to you in one week. End an ad with an offer to pay five dollars to anyone who writes you that he read the ad through. The scarcity of replies will amaze you.
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