Bryce G Hoffman: 2 books

Book cover of Red Teaming

Red Teaming

How Your Business Can Conquer the Competition by Challenging Everything

by Bryce G. Hoffman
Language: English
Release Date: May 16, 2017

Red Teaming is a revolutionary new way to make critical and contrarian thinking part of the planning process of any organization, allowing companies to stress-test their strategies, flush out hidden threats and missed opportunities and avoid being sandbagged by competitors. Today, most —...
Book cover of American Icon

American Icon

Alan Mulally and the Fight to Save Ford Motor Company

by Bryce G. Hoffman
Language: English
Release Date: March 13, 2012

The inside story of the epic turnaround of Ford Motor Company under the leadership of CEO Alan Mulally. At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout....
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