Bryan Pearson: 3 books
The Loyalty Leap
Turning Customer Information into Customer Intimacy
Language: English
Release Date: May 10, 2012
Collecting data is easy for marketers. Figuring out what to do with it is hard.
Technology has made it almost routine for companies to know exactly when, where, and how their customers shop, both online and off. As soon as someone pulls out a credit card—or even better, a membership rewards...
The Loyalty Leap for B2B
Turning Customer Information into Customer Intimacy (A Penguin Special from Portfolio)
Language: English
Release Date: July 9, 2013
The bestselling author of The Loyalty Leap applies the principles of customer intimacy to a business-to-business context.
Since the publication of New York Times bestseller The Loyalty Leap, Bryan Pearson’s customer loyalty approach to marketing has changed the way many organizations use...
Maximum Velocity
The Best of the Full-Throttle Space Tales
Language: English
Release Date: July 31, 2017
The Full-Throttle Space Tales series collected action-packed, high octane, science fiction stories across the full potential of the genre. Here, the original editors have teamed up to pick the very best of Full-Throttle Space Tales, eighteen stories collected here for the first time.
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