Brian Sheehan: 4 books

In 2004 Kevin Roberts wrote Lovemarks: the future beyond brands. It was admired by many as a breakthrough in marketing thinking but was also controversial because of its surprisingly obvious thesis: that emotional connections are at the heart of sustained relationships between producers, retailers,...

In keeping with advances in technology, and rapid consumer adoption of new media and new ideas, the possibilities for digital marketing are changing rapidly. This book will guide you through the major trends that exemplify forward thinking and which will continue to inspire great online ideas well...

Understanding how to create marketing programmes is one thing. Understanding how to take leadership in all of the business areas related to marketing (such as economics, finance, personnel management and long-term brand strategy) is quite another. This book helps bridge that divide to help students master the business of marketing.

As a writer who, beginning in the 1930s, gave voice to the ordinary man and woman, Steinbeck came to be the conscience of America. He witnessed and recorded with clarity much of the political and social upheaval of the 20th century: the Great Depression, World War II, the Cold War, Vietnam. Yet his...