Brian Garrod: 11 books

Book cover of Visitor Management at a World Heritage Site: Skara Brae Prehistoric Village
by Anna Leask, Brian Garrod, Alan Fyall
Language: English
Release Date: November 30, 2011

This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the needs of teaching and learning. Each case is fully referenced in academic style and is accompanied by...
Book cover of Tourism, Climate Change and Carbon Management: Three Case Studies
by Stefan Gossling, Brian Garrod, Alan Fyall
Language: English
Release Date: November 30, 2011

This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the needs of teaching and learning. Each case is fully referenced in academic style and is accompanied by...
Book cover of Diversification into Farm Tourism: Case Studies from Wales
by Brian Garrod, Alan Fyall, Brian Garrod
Language: English
Release Date: November 30, 2011

This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the needs of teaching and learning. Each case is fully referenced in academic style and is accompanied by...
Book cover of Definitely Dubai: Destination Branding in Action
by Paul Williams, Nick Ashill, Alan Fyall
Language: English
Release Date: November 30, 2011

This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the needs of teaching and learning. Each case is fully referenced in academic style and is accompanied by...
Book cover of Community Involvement in Trekking Tourism: The Rinjani Trek Ecotoourism Programme, Lombok, Indonesia
by Carl Cater, Alan Fyall, Brian Garrod
Language: English
Release Date: November 30, 2011

This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the needs of teaching and learning. Each case is fully referenced in academic style and is accompanied by...
Book cover of Bumps for Boomers: Marketing Sport Tourism to the Aging Tourist
by Simon Hudson, Alan Fyall, Brian Garrod
Language: English
Release Date: November 30, 2011

This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the needs of teaching and learning. Each case is fully referenced in academic style and is accompanied by...
Book cover of Tourism Marketing

Tourism Marketing

A Collaborative Approach

by Dr. Alan Fyall, Dr. Brian Garrod
Language: English
Release Date: December 21, 2004

This innovative and original book provides valuable insights into the interorganisational dynamics of collaboration in tourism marketing. Specific attention is given to global airline alliances, international hotel consortia, and destination collaboration between nations. The book begins by providing...
Book cover of World Heritage Site Designation: New Lanark World Heritage Site, Scotland
by Anna Leask, Alan Fyall, Brian Garrod
Language: English
Release Date: November 30, 2011

This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the needs of teaching and learning. Each case is fully referenced in academic style and is accompanied by...
Book cover of 'This Other Eden': Marketing the National Botanic Garden of Wales
by Ian Keirle, Alan Fyall, Brian Garrod
Language: English
Release Date: November 30, 2011

This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the needs of teaching and learning. Each case is fully referenced in academic style and is accompanied by...
Book cover of South Africa 2010: Leveraging Nation Brand Benefits from the FIFA World Cup
by Brendon Knott, Alan Fyall, Ian Jones
Language: English
Release Date: November 30, 2011

This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the needs of teaching and learning. Each case is fully referenced in academic style and is accompanied by...
Book cover of Slow Travel: European Cycle Tourism
by Janet Dickinson, Les Lumsden, Alan Fyall
Language: English
Release Date: November 30, 2011

This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the needs of teaching and learning. Each case is fully referenced in academic style and is accompanied by...
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