Bill Schmarzo: 3 books

Book cover of Big Data - Tirer parti des données massives pour développer l'entreprise
by Bill SCHMARZO
Language: French
Release Date: March 27, 2014

Les Big Data ou données massives sont le nouveau carburant de l'ère numérique. Comment les entreprises peuvent-elles exploiter ces données volumineuses et créer de la valeur ajoutée nécessaire à leur développement ? Vous êtes en train de poster sur Facebook une photo de vos vacances...
Book cover of Big Data

Big Data

Understanding How Data Powers Big Business

by Bill Schmarzo
Language: English
Release Date: September 23, 2013

Leverage big data to add value to your business Social media analytics, web-tracking, and other technologies help companies acquire and handle massive amounts of data to better understand their customers, products, competition, and markets. Armed with the insights from big data, companies can...
Book cover of Big Data MBA

Big Data MBA

Driving Business Strategies with Data Science

by Bill Schmarzo
Language: English
Release Date: December 11, 2015

Integrate big data into business to drive competitive advantage and sustainable success Big Data MBA brings insight and expertise to leveraging big data in business so you can harness the power of analytics and gain a true business advantage. Based on a practical framework with supporting methodology...
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