Bettina Berg: 1 book
Retail Branding and Store Loyalty
Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats
Language: English
Release Date: September 7, 2013
Marketers and retailers have to understand how to manage different consumer perception levels of retail brands, which have a major determining role on store loyalty across different complex contexts. Addressing these issues, Bettina Berg analyzes first whether corporate reputation and retail store...
