Basil Janavaras: 1 book
by Basil Janavaras, Suresh George
Language: English
Release Date: April 25, 2017
Language: English
Release Date: April 25, 2017
This is the second edition of the Global Marketing Management System (GMMS). The GMMS approach (GMMS book + GMMSO4 software) provides a rigorous theoretical base and a comprehensive, systematic and integrative planning process des
