Barbara E Kahn: 2 books
The Shopping Revolution
How Successful Retailers Win Customers in an Era of Endless Disruption
Language: English
Release Date: June 12, 2018
SILVER WINNER, IBPA BENJAMIN FRANKLIN AWARDS & FINALIST, 2018 FOREWORD INDIES BOOK OF THE YEAR
Featured in The New York Times, Bloomberg, and Vox, The Shopping Revolution offers a “brilliant analysis of the disruptive effect that Amazon is having on the retail industry and how stores...
Global Brand Power
Leveraging Branding for Long-Term Growth
Language: English
Release Date: March 5, 2013
The branding bible for today’s globalized world
Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow...