Embrace the Micromedia Mindset
by
Barbara Cave Henricks, Rusty Shelton
Language: English
Release Date: March 7, 2016
**The New Way to Get Noticed
The giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites,...