Baker Ahmad Alserhan: 2 books

Book cover of The Principles of Islamic Marketing
by Baker Ahmad Alserhan
Language: English
Release Date: March 3, 2016

The Principles of Islamic Marketing fills a gap in international business literature covering the aspects and values of Islamic business thought. It provides a framework and practical perspectives for understanding and implementing the Islamic marketing code of conduct. It is not a religious book....
Book cover of The Principles of Islamic Marketing
by Baker Ahmad Alserhan
Language: English
Release Date: November 28, 2017

The Principles of Islamic Marketing fills a gap in international business literature covering the aspects and values of Islamic business thought. It provides a framework and practical perspectives for understanding and implementing the Islamic marketing code of conduct. It is not a religious book....
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