B Simpfendorfer: 2 books
The Rise of the New East
Business Strategies for Success in a World of Increasing Complexity
Language: English
Release Date: June 27, 2014
Taking the reader on a tour of the fast changing East, Simpfendorfer urges the business world to respond by planning for the unexpected. Now that the East has secured its role as a powerful player on the world stage, The Rise of the New East provides simple business strategies for dealing with an increasingly complex global environment.
The New Silk Road
How a Rising Arab World is Turning Away from the West and Rediscovering China
Language: English
Release Date: March 2, 2011
The rise of the Arab world and China are part of the same story, once trading partners via the Silk Road. This is a fully revised and updated account of how China is spurring growth in the Arab world, taking into account new developments that have taken place since the first edition.