Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models
by
G. Michael Maddock, Luisa C. Uriarte, Paul B. Brown
Language: English
Release Date: March 23, 2011
Brand New’s revolutionary innovation process is a proven road map you can put to work immediately to create successful new products, services, and business models. Written by leading innovation practitioners, and the coauthor of the bestseller Customers for Life, the authors of this tightly focused,...