Arthur Asa Berger: 35 books

Book cover of Blind Men and Elephants

Blind Men and Elephants

Perspectives on Humor

by Arthur Asa Berger
Language: English
Release Date: July 28, 2017

In Blind Men and Elephants, Arthur Asa Berger uses case histories to show how scholars from different disciplines and scholarly domains have tried to describe and understand humor. He reveals not only the many approaches that are available to study humor, but also the many perspectives toward humor...
Book cover of Agitpop

Agitpop

Political Culture and Communication Theory

by Arthur Asa Berger
Language: English
Release Date: July 12, 2017

In this entirely sophisticated and scholarly account of political culture, Arthur Asa Berger shows how the variety of cultural preferences creates the foundations of communication theory. Using the work of Aaron Wildavsky, the author shows how individualism, egalitarianism, collectivism, and fatalism...
Book cover of The Art of Comedy Writing
by Arthur Asa Berger
Language: English
Release Date: September 29, 2017

Just as a distinctive literary voice or style is marked by the ease with which it can be parodied, so too can specific aspects of humor be unique. Playwrights, television writers, novelists, cartoonists, and film scriptwriters use many special technical devices to create humor. Just as dramatic writers...
Book cover of An Anatomy of Humor
by Arthur Asa Berger
Language: English
Release Date: July 5, 2017

Humor permeates every aspect of society and has done so for thousands of years. People experience it daily through television, newspapers, literature, and contact with others. Rarely do social researchers analyze humor or try to determine what makes it such a dominating force in our lives. The types...
Book cover of Messages

Messages

An Introduction to Communication

by Arthur Asa Berger
Language: English
Release Date: June 16, 2016

This brief introductory textbook to the field of communication offers the advantages of Arthur Asa Berger’s informal writing style and flair for popular culture examples aimed to engage students. Designed for the basic course in communication departments, Berger introduces the key theorists who...
Book cover of Video Games

Video Games

A Popular Culture Phenomenon

by Arthur Asa Berger
Language: English
Release Date: July 28, 2017

From their inception, video games quickly became a major new arena of popular entertainment. Beginning with very primitive games, they quickly evolved into interactive animated works, many of which now approach film in terms of their visual excitement. But there are important differences, as Arthur...
Book cover of 50 Ways to Understand Communication

50 Ways to Understand Communication

A Guided Tour of Key Ideas and Theorists in Communication, Media, and Culture

by Arthur Asa Berger, San Francisco State University
Language: English
Release Date: February 20, 2006

Is consciousness like an iceberg? Does advertising lead to the commodification of humans? What is the hidden meaning of fairy tales? In 50 Ways to Understand Communication, Arthur Asa Berger familiarizes readers with important concepts written by leading communication and cultural theorists, such...
Book cover of What Objects Mean

What Objects Mean

An Introduction to Material Culture

by Arthur Asa Berger
Language: English
Release Date: June 16, 2016

Arthur Asa Berger, author of an array of texts in communication, popular culture, and social theory, is back with the second edition of his popular, user-friendly guide for students who want to understand the social meanings of objects. In this broadly interdisciplinary text, Berger takes the reader...
Book cover of Thailand Tourism
by Arthur Asa Berger
Language: English
Release Date: March 18, 2014

Understand Thailand’s important symbols, icons, and social practices Thailand’s culture is unlike any other. Travelers attempting to fully immerse themselves in all that this tourist destination has to offer find it essential to become culturally sensitive. Thailand Tourism provides readers...
Book cover of Deconstructing Travel

Deconstructing Travel

Cultural Perspectives on Tourism

by Arthur Asa Berger, San Francisco State University
Language: English
Release Date: August 6, 2004

As a visible marker of globalization, the increased role of travel and tourism in our lives makes it a remarkable force in contemporary culture. Deconstructing Travel provides an easily understood framework of the relationship between travel and culture in our rapidly changing postmodern, postcolonial...
Book cover of Ocean Travel and Cruising

Ocean Travel and Cruising

A Cultural Analysis

by Kaye Sung Chon, Arthur Asa Berger
Language: English
Release Date: November 12, 2012

A one-of-a-kind analysis of ocean cruising! In Ocean Travel and Cruising: A Cultural Analysis, noted author Arthur Asa Berger turns his critical eye to the phenomenon of ocean cruising. This academically solid yet reader-friendly book brings a multidisciplinary cultural studies approach to...
Book cover of American icons. Viaggio tra i luoghi più significativi della cultura americana

American icons. Viaggio tra i luoghi più significativi della cultura americana

Viaggio tra i luoghi più significativi della cultura americana

by Arthur Asa Berger
Language: Italian
Release Date: June 18, 2014

Da Coney Island a Las Vegas, dal World Trade Center al Grand Canyon, Arthur Asa Berger (uno dei più importanti intellettuali e studioso dei media, della cultura pop, dello humor e del turismo degli ultimi decenni) guarda ai luoghi-icona della cultura americana. Un testo godibile e accessibile in...
Book cover of Shop 'til You Drop

Shop 'til You Drop

Consumer Behavior and American Culture

by Arthur Asa Berger, San Francisco State University
Language: English
Release Date: November 26, 2004

Are Americans obsessed with shopping? Shop 'til You Drop is a lively look at our consumer culture and its role in our everyday lives and society. Is the United States different from other first-world nations in the amount of time we spend shopping or in our attitudes toward consumption? Are we one...
Book cover of Television in Society
by Arthur Asa Berger
Language: English
Release Date: September 29, 2017

Is television a cultural wasteland, or a medium that has brought people more great art, music, dance, and drama than any previous media? How do we study and interpret television? What are the effects of television on individuals and society, and how do we measure them? What is the role of television...
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