Winning Strategies for High-Tech, Industrial, and Service Firms
by
William Winston, Art Weinstein
Language: English
Release Date: January 28, 2016
Visionary companies build markets today to be market leaders tomorrow. This book provides the blueprint. Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms contains research, case studies, and literature reviews on market definition to help marketers, managers, researchers,...