Connecting Branding, Creativity, and Intellectual Property Strategy
by
Anne H. Chasser, Jennifer C. Wolfe
Language: English
Release Date: June 17, 2010
Discover how the world's leading companies have added value to their company by rewiring the brand creation process
Brand Rewired showcases the world's leading companies in branding and how they have added value to their company by rewiring the brand creation process to intersect strategic...